'Google is constantly modifying and updating the web version … which makes theming it a job that requires constant maintenance,' says Attard. But they require the developers to pay attention and keep up with Google's bugs and tweaks. Radiant Player and Desktop Player aren't tricky to maintain they're basically boxed-off browsers feeding off of the Google Play Music website. This guarantees Google a seat at the table for digital interaction, which means they have better insights into an individual's activity, thus fueling their core revenue engine-advertising.' 'That said, Google wants as much digital activity as possible to occur in Chrome. 'Google would contend that there's no limitation with the user experience created through a Chrome browser,' says Michael Facemire, principal analyst at Forrester Research. You’re Probably Listening to Spotify Wrong.